Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit, make a purchase, make a reservation, book an experience, contact us, or otherwise use www.salty-spirit.com (the “Site”).

This Privacy Policy also applies when you communicate with SALTY SPIRIT LLC by phone, SMS, email, online form, voicemail, or other communication channel; complete a waiver; participate in any tour, activity, private experience, customized experience, shared experience, Bio Bay experience, boating activity, snorkeling, fishing, kayaking, or other service offered by SALTY SPIRIT LLC.


PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, device type, and some of the cookies that are installed on your device.


Additionally, as you browse the Site, we collect information about the individual web pages, products, services, or experiences that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.


We refer to this automatically collected information as “Device Information.”


We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site and interact with emails, ads, or website content.


Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”


Payment information is processed by third-party payment processors and platforms. We do not intentionally store complete credit card numbers on our own systems.


When you make a reservation, book an experience, complete a waiver, contact us, or participate in an experience, we may also collect booking and participation information, including your experience date, number of participants, special requests, emergency contact information, relevant safety or participation information, communications with us, and any information needed to coordinate, operate, or provide the experience.


When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information, booking information, participation information, waiver information, and communications information.


HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site, including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations.


Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


We also use Personal Information to process reservations and bookings, coordinate experiences, send booking confirmations and reminders, manage waivers, provide customer support, arrange logistics, communicate operational updates, process credits or refunds, protect the safety of guests and staff, and comply with applicable laws, insurance, tax, accounting, fraud prevention, and recordkeeping requirements.


We use the Device Information that we collect to help us screen for potential risk and fraud, in particular your IP address, and more generally to improve and optimize our Site. For example, we may use Device Information to generate analytics about how our customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns.


CALLS, SMS, AND COMMUNICATIONS

SALTY SPIRIT LLC may use phone, SMS, email, online forms, voicemail, and other communication channels to communicate with customers and guests regarding orders, bookings, reservations, confirmations, reminders, customer service, operational updates, safety information, payment, refunds, credits, and other service-related matters.


We may use RingCentral or similar communications providers to support our phone system, SMS communications, voicemail, call routing, call logs, text message records, and related business communications.


Calls may be recorded for quality assurance, training, customer service, dispute resolution, safety, operational, or recordkeeping purposes where permitted by applicable law and with any required consent.


If a call is being recorded, notice may be provided verbally, through an automated message, or by another appropriate method. If you do not consent to a recorded call, you may notify us and use another available communication method, such as email, when appropriate.


Text messages may be stored and reviewed for customer service, booking, operational, safety, dispute resolution, and recordkeeping purposes.


Marketing SMS messages will only be sent where permitted by applicable law and consent requirements. You may opt out of marketing SMS messages by following the instructions in the message, such as replying STOP, or by contacting us directly.


Service-related or transactional messages may still be sent when necessary to complete or manage your order, booking, reservation, or experience.


SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.


For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.


We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.


You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.


We may also share Personal Information with service providers that help us operate our business, including payment processors, booking platforms, waiver providers, communications providers, phone and SMS service providers, email providers, analytics tools, advertising platforms, shipping providers, guides, captains, operators, transportation providers, venues, activity providers, and other vendors necessary to process purchases, coordinate bookings, operate experiences, communicate with customers, provide services, or comply with safety and operational requirements.


SMS opt-in or phone numbers for the purpose of SMS are not being shared with any third party and affiliate company for marketing purposes.


For clarity, SMS opt-in data and phone numbers collected for SMS purposes will not be sold, rented, or shared with third parties or affiliates for their own marketing purposes. We may use communications providers, such as RingCentral, only as service providers to help deliver, manage, store, or support our communications.


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, court order, lawful request, or other legal process, to enforce our policies, to investigate fraud or security issues, or to otherwise protect our rights, safety, property, guests, customers, staff, service providers, or business.


We do not sell your personal information in the ordinary course of our business.


BEHAVIORAL ADVERTISING

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.


For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.


You can opt out of targeted advertising by using the links below:

  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/anonymous
  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.


COOKIES

We use cookies and similar technologies to operate the Site, remember preferences, improve user experience, analyze traffic, support checkout functionality, prevent fraud, and deliver or measure advertising.


Where required by applicable law, we will request your consent before using certain cookies or similar tracking technologies.


You may disable cookies through your browser settings. However, disabling cookies may affect the functionality of the Site, including checkout, cart, account, analytics, or personalization features.


DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.


YOUR RIGHTS

Depending on where you live, you may have certain rights regarding your Personal Information, including the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.


If you would like to exercise any available privacy rights, please contact us through the contact information below.


If you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you, for example if you make an order through the Site, make a booking, or request a service from us, or otherwise to pursue our legitimate business interests listed above.


Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States.


DATA RETENTION

When you place an order through the Site, make a booking, complete a reservation, contact us, complete a waiver, or participate in an experience, we will maintain your Personal Information for our records unless and until you ask us to delete this information, subject to legal, tax, accounting, operational, fraud prevention, insurance, dispute resolution, safety, waiver, and recordkeeping requirements.


We may also retain booking, waiver, call, SMS, email, customer service, transaction, and participation records for as long as reasonably necessary for business, legal, tax, accounting, insurance, safety, fraud prevention, dispute resolution, and recordkeeping purposes.


PHOTOS, VIDEOS, AND MEDIA

During certain experiences, SALTY SPIRIT LLC may capture photos, videos, or other media for operational, safety, promotional, social media, website, or marketing purposes.


If you participate in an experience and do not want your image used for promotional purposes, you may notify us in writing before the experience. We will make reasonable efforts to honor such requests.


We do not knowingly identify minors by full name in promotional materials without appropriate consent.


MINORS

The Site is not intended for individuals under the age of 18 to use without the involvement and consent of a parent or legal guardian.


Minors may participate in certain experiences only with the consent and supervision of a parent or legal guardian, subject to applicable experience requirements, waivers, and safety policies.


We do not knowingly collect personal information directly from children under 13 without appropriate parental or legal guardian consent. If you believe a child has provided us with personal information without appropriate consent, please contact us so we can take appropriate action.


DATA SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect Personal Information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.


CHANGES

We may update this Privacy Policy from time to time in order to reflect changes to our practices, technologies, services, legal requirements, or operational needs.


Changes will be posted on this page, and the updated version will be effective when posted unless otherwise stated.


CONTACT US

For more information about our privacy practices, if you have questions, if you would like to exercise any available privacy rights, or if you would like to make a complaint, please contact us by email at:


info@salty-spirit.com


or by mail using the details provided below:


SALTY SPIRIT LLC
Carretera 993 K3 H6
Bo. Puerto Real
PO Box 1255
Vieques, PR 00765
United States